Esmeralda Molina

 

Digital Marketing Manager

March 2019- Jun 2021

P2P Communications

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• Managing 70% of the advertising billing of the company

• Management monthly of advertising budget of more than 100 thousand dollars in diverse platforms

• Manage external contractors and in-house staff (Content and Media Departments) to ensure that the quality meets the goals of the clients

• Conduct day-to-day project coordination, planning, and implementation across multiple teams

• Implement standard operating procedures in Content and Media Department

• Measure and report performance of all digital marketing campaigns, and assess goals (measure ROI and KPIs)

• Analyze data and recognize business opportunities Planning and optimizing advertising campaigns such as: Google, Facebook, Instagram, Linkedin, Twitter, Admazing, Spotify, Programmatics & others.

• Identifying trends and insights, and optimizing spending and performance based on the insights of Analytics and metrics dashboards

• Brainstorm new and creative digital strategies with my team

• Create presentations and proposals to support business development efforts

• Digital Invoice management

 

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Digital Marketing Director

March 2017- March 2019

Mozart Advertising

 

 

• Increase of 100% of Digital Department billing Manage of media buying and content team and collaborate with agencies and other vendor partners Plan and execute all web, marketing database, email, social media and display

• Design, build and maintain our social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals

• Plan, execute, and measure experiments and conversion tests

• Collaborate with internal teams to create landing pages and optimize user experience

• Create presentations and proposals to support business development efforts

• Provide thought, leadership, and perspective for adoption where appropriate

• Evaluate emerging technologies. advertising campaigns

 

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Digital Marketing Manager & Account Executive

March 2015- February 2017

Clever Media, LLC.

  

• Develop integrated marketing strategies and utilize creative advertising tactics to assure clients business growth and attainment of goals

• Analyzing data, creating reports, assessing campaign performance and optimizing in real time when possible

• Manage marketing projects and works with a team of specialist’s inside/outside the organization in sizing opportunities, collecting data, and planning/executing programs.

• Extensive knowledge of digital and social marketing programs including: production, online media, social behavior, research and analytics, and user experience

• Strong marketing analytical skills demonstrating experience in determining metrics

• Experience in an online or digital marketing manager role, including hands-on experience with email, social media, search engine and pay-per-click marketing

 

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Team Leader/ Social Media Manager/Content Developer

2014 - March 2015

Legal Credit Solutions

 

• Implement and execute projects for the Department of Online Marketing

• Team leader of the Department of Online Marketing

• Create and develop online content on finance and credit in relation to campaign strategies and tactics

• Maintenance and actualization of company web site

• Monitor company’s Social media and Community

• Advertising on different social media channels as Facebook and Twitter

• Write reports and analysis of web and social media impact

• Input and implementation of creativity ideas for the company’s digital marketing campaigns

• Copywriting and editing of content for web and social media platforms as: Facebook, Twitter, YouTube & Blogger

• Production and drafting of themes and content for company’s online live video segments

• Generation of leads y management of client services

 

Marketing  & Advertising Consultant

May 2013-June 2014

 

• Professional services managing social media and digital platforms for the following clients: Scrapbook Gallery PR, Jason Omar Idol, and Canapé World. & CRF Engineers, PSC.

 

 

Social Media Manager & Administrative Assistant         

2008 - June 2013

CRF/Construction Control Corp.

 

• Manage company website

• Create advertisements in print and digital format

• Manage company’s social media platforms

• Monitoring of platforms as Social media and Community Manager

• Create press releases.

 

 

Editor  & Journalist         

2007 - 2008

Motivos e Ideas Business Magazine

 

• Drafting newspaper articles and investigative reports focused on economic issues, human and social interest

• Selecting graphics, photos and design for the magazine

• Editing the whole publication

• Plan daily schedule and selection of articles to publication

 

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